![]() ![]() From this side of the fence, I'd wager that the concept of 'virality' had a large part to play. There's no magic formula for success in such a crowded mobile market, but now that Candy Crush Saga developer King has found that explosive return on investment, it now has to consider both how it got there and what it must do to remain in the sweet spot. It's becoming common knowledge that Rovio released over 30 games before Angry Birds hit the big time, to cite one example. This is the kind of widespread visibility and market-share that money cannot buy, but is instead reserved for those lucky products that just happened to arrive at the right time and place. “We were guessing what kind of download numbers we would see, and even though we were guessing bigger numbers than we would think, nobody came close to the real numbers, so that was very fun to see, that instant success.”Īs you read this, Candy Crush Saga has been played over 150 billion times on mobiles since it launched on November 14, 2012. Candy Crush Saga for mobile turned a year old last month.VG247's Dave Cook speaks with developer King about the mass phenomenon, and why success needn't be reserved to studios with triple-a budgets and big publishers behind them. ![]()
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